Nearly everyone dreams of working for themselves. In an ideal job, you’d be your own boss, doing something you love, and making lots of money while doing it. Many business ideas sound a little crazy when they first start out. Facebook probably seemed like an insane idea when Zuckerberg first started talking about it, but now we can’t imagine the world without it. When Maxine Clark first came up with the idea for Build-A-Bear Workshop, some folks likely thought she was a genius, while others probably thought she was doomed to fail.

All successful business ideas start with that little spark. You can start your own business, as well. Whether your star will shoot as high as a company like Facebook or will lead you on to something else depends on a combination of luck, skill, and determination. Here are a few tips to get you (and your business) started.

1. What Are You Really Passionate About?
If you’re starting a business, it isn’t going to be just another job. It’s going to be a career and possibly your entire life. Keeping this in mind, you want to choose something you’re really passionate about. What do you love? What do you know a lot about? What would you like to bring into the lives of others?

 2. Focus on Your Target Market
As you think of your business idea, imagine the ideal customer for your service or product. Are you trying to get the attention of working moms? Would your new gadget be perfect for people who are health-conscious? Are kids the demographic for the new game you’d like to sell? Keep your target market in mind as you move forward and remember that these are the people with which you need to communicate. Your language, message, and branding should all be carefully-crafted with them in mind.

 3. Don’t Let What-Ifs Consume You
An inspirational quote that’s often attributed to Mark Twain is this: “Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do.” It’s easy to get consumed by doubts and fears of failure, but if you let them drag you back, you’ll be unable to take any steps forward. Sure, things could go wrong. But things could also go very, very right. As trite as it sounds, you have to see failure as a learning experience and keep charging forward. That’s what all the greats have done—and they just kept doing it until they succeeded.